Academics
Where data meets customer understanding.
Marketing studies at UT Austin McCombs: a programme organised around data, ideas, and application rather than marketing taught in isolation.
Data
Statistics, regression modelling, R, Python, and Excel: the toolkit for reading a business's numbers correctly before acting on them.
Ideas
Brand and growth strategy, design thinking, and consumer behaviour: the frameworks for deciding what to do with what the data shows.
Application
A marketing intelligence capstone with a real organisation, plus digital measurement and demand modelling: learning by doing.
Curriculum
Term by term.
The published structure of the programme. Listed courses describe the curriculum rather than completed coursework.
Summer Term
5 weeks9 credits
- Marketing Management3
- Statistics for Marketing3
- Financial Management3
Fall Term
14 weeks14 credits
- Marketing Analytics I3
- Data Analysis3
- Data Analytics & Dynamic Pricing2
- Brand & Growth Strategy2
- Design Thinking2
- Industry Insights1
- Elective (TBD)1
Spring Term
14 weeks13 credits
- Marketing Intelligence Capstone3
- Digital Marketing & Measurement3
- Marketing Analytics II2
- Market Data & Demand Modeling2
- Consumer Behavior2
- Elective (TBD)1
- Elective (TBD)1
Education
- Marketing studies · McCombs School of Business, The University of Texas at Austin
- Bachelor of Technology, Mechanical Engineering · Manipal University Jaipur · 2016 – 2020
Certifications
- The Fundamentals of Digital Marketing · Google · April 2020
- Introduction to the Digital Advertising Landscape · Coursera · July 2020
- Fundamentals of Search Engine Optimization · Coursera · June 2020