Case studies

Three businesses. Three different problems.

Each one is written the same way: what was actually wrong, what I did about it, and the figures that came out of it. Nothing here is extrapolated.

4x: Revenue growth within a year at Satsheel
$3.05M+: Sales contribution at Ubon
40%: Increase in online business at Ubon
16k→30k: Audience grown during the agency engagement

01Nov 2024 – Present

Satsheel Computers · Chief Marketing & Partnerships Officer

Building a repeatable B2B growth system

A technology and infrastructure business with deep operational roots and no system behind its growth. Revenue depended on whoever picked up the phone that week.

What I worked on

Rebuilt the website and SEO program so acquisition did not rest on referrals alone
Replaced ad-hoc outreach with structured, AI-personalised outbound
Built partnerships with Cisco, HP Enterprise, Aruba, Apple, and Redington
Introduced Zoho Books so invoicing and lead-to-invoice data lived in one place

Outcome

4x revenue growth within a year
20% lift in qualified traffic and inbound enquiries
Lead-to-invoice forecasting built from Zoho Books and Excel exports

The commercial system came first: one place for invoicing and client records, then a view of which leads actually turned into invoices. That made forecasting a conversation about evidence rather than optimism.

Partnerships did the credibility work that a small marketing budget could not. The website and outbound programme then had something concrete to say to enterprise buyers.

revenue growth within a year

Revenue index across the year (start = 1x)

02Feb 2022 – Nov 2024

Ubon · Head of Growth & E-commerce

Connecting the ecommerce operation

A hardware brand with demand but no joined-up online engine. Web, content, performance marketing, and operations each moved at their own pace.

What I worked on

Stood up the D2C website and the online division from scratch
Led a 20-person team across ecommerce, marketing, content, web, design, and operations
Used Google Analytics to guide performance decisions rather than only report on them
Built integrated programmes with tech, lifestyle, and fashion influencers

Outcome

$3.05M+ sales contribution across the period
40% increase in online business
400% growth in visibility from analytics-led campaign decisions

Most of the gain came from coordination rather than a single clever campaign. Once merchandising, creative, spend, and fulfilment worked to the same calendar, the channel stopped tripping over itself.

The analytics habit mattered more than any one tool: weekly reads on which products, creatives, and audiences were carrying the number, and the discipline to cut what was not.

40%

increase in online business

Online business index, before and after (before = 100)

03Dec 2021 – Feb 2022

Independent agency · Founder

Strategy through delivery

A short, intense stretch running a compact agency solo: paid media, positioning, client communication, and creative direction all owned end to end.

What I worked on

Owned paid media strategy and execution for ecommerce and B2B accounts
Ran personal branding, SEO, website, and social for Dr. Manoj Aggarwal and Prima Care Hospital
Moved from strategy to live campaign in days rather than weeks
Handled audience building, creative iteration, and reporting directly

Outcome

Rajiv Makhni's Instagram following grew from 16k to 30k during the engagement
10x ROAS delivered for Double R Bags
Work spanned ecommerce, healthcare, and B2B contexts

Running everything yourself is the fastest way to find out which parts of marketing you genuinely understand. Positioning and creative judgement turned out to matter more than channel mechanics.

It also set the habit of writing down what a campaign was supposed to prove before spending anything on it.

16k → 30k

audience growth during the engagement

Instagram following during the engagement