Experience
From channel execution to commercial ownership.
Five roles, in order. Each one moved a little further from running a channel and a little closer to owning the commercial outcome.
01
Nov 2024 – Present
Delhi, India
Growth systems and enterprise partnerships
Chief Marketing & Partnerships Officer
Satsheel Computers
Own marketing, partnerships, and commercial system design for an IT business serving enterprise technology and infrastructure needs.
- Scaled revenue 4x within a year through data-backed acquisition, digital demand generation, and partnership-driven sales.
- Introduced Zoho Books for invoicing and client management, improving accuracy and commercial decision quality.
- Built lead-to-invoice forecasting using Zoho Books and Excel exports to identify higher-value clients earlier.
- Applied AI-based personalisation and workflow automation to cold outreach, building a steadier B2B pipeline.
- Rebuilt the website and SEO strategy, lifting qualified traffic and inbound enquiries 20%.
- Built partnerships with Cisco, HP Enterprise, Aruba, Apple, and Redington.
02
Feb 2022 – Nov 2024
Delhi, India
D2C scale and team leadership
Head of Growth & E-commerce
Ubon
Led online growth and ecommerce, connecting performance marketing, D2C operations, and execution quality across a 20-person team.
- Built the D2C website and online division from the ground up, contributing to sales surpassing USD 3.05 million.
- Managed a team of 20 across ecommerce, marketing, content, web, design, and operations.
- Delivered a 40% increase in online business through tighter channel and team coordination.
- Designed data-driven campaigns using Google Analytics insights, improving ROAS and growing visibility 400%.
- Built integrated growth programmes with tech, lifestyle, and fashion influencers.
03
Dec 2021 – Feb 2022
Delhi, India
Solo founder stint
Founder
Independent agency
A short, high-intensity stretch running a compact agency solo, owning paid media, brand strategy, client management, and creative direction end to end.
- Delivered 10x ROAS for Double R Bags through paid media and stronger brand presentation.
- Ran personal branding, SEO, website, and social media for Dr. Manoj Aggarwal and Prima Care Hospital.
- Grew Rajiv Makhni's Instagram following from 16k to 30k during the engagement.
- Handled freelance performance marketing across ecommerce and B2B accounts.
04
Sep 2020 – Dec 2021
Bangalore, India
Agency-side performance depth
Paid Media Marketing Executive
Neil Patel Digital
Built performance marketing rigour in a high-accountability agency setting across ecommerce, lead generation, and brand mandates.
- Promoted from intern to full-time executive within 3 months.
- Ran performance marketing for 20+ businesses across Meta Ads, Google Ads, and LinkedIn Ads.
- Built reporting on CTR, CPC, and conversion data that actually changed channel decisions.
- Managed budgets and worked directly with design, copy, and CRO to improve execution quality.
05
Jan 2020 – Jul 2020
Bangalore, India
Growth foundation
Digital Marketing Intern
Indian Institute of Management Bangalore
Built the first version of my growth fundamentals through creative strategy, content systems, and audience development.
- Lifted website traffic and brand awareness by 50%.
- Grew social following more than 50% and expanded reach 500%.
- Worked across short-form hooks, carousel concepts, scripts, and design support.
Partnerships
Technology partnerships built for Satsheel. These are partner relationships, not employers or clients.